La Roche-Posay launches Lipikar Stick AP+

La Roche Posay Lipikar Stick AP+ gives instant soothing relief to atopic and eczema-prone skin.

The stick (£13) is pocket size so it can be used as an alternative to inflammatory treatments and to stop customers scratching.

The brand says rubbing the stick will satisfy the urge to scratch.

Key ingredients include shea butter, madecassoside and zinc gluconate to help break the itch-scratch cycle.

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