Cold foiling techniques are creating new branding opportunities for a wider range of cosmetic packaging. Will Oldham explains how technological advancements are helping to deliver new possibilities for brand enhancement
Metallic foils have long been associated with the cosmetics industry thanks to the implied luxury bestowed by the mirror-like finish achieved by hot stamping foil. Unlike the more traditional image associated with the use of gold metallic foil in the premium spirits market, cosmetics packaging has always tended to be at the forefront of contemporary innovative design, incorporating new colours, styles and finishes as well as experimenting with different substrates.
The luxury fragrance sector has in particular been a key innovator in packaging design and has often taken the lead with incorporating design-led finishes and metallic foils into its branding. This is unmistakably demonstrated by the dazzling display of shine and sparkle that greets you in the cosmetics departments of upmarket stores.
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