Label.m searches for new face


Global competition to find the face of the brand launches

Label.m is offering its fans a chance to appear in its next global campaign. The new digital platform,, will allow consumers to upload pictures of themselves to be considered for the title of ‘The Face – Shortlister’ or ‘The Look of the Month”. Users will also be able to browse through the uploaded images for style inspiration.

Each month a panel of experts, including label.m’s Global Creative Director, Sacha Mascolo-Tarbuck, will select one shortlisted look to be entered into The Face competition. The shortlisters will be invited to attend a final casting. Those named ‘The Look of the Month’ will also receive an exclusive prize.

The winner of The Face will appear in the 2016-17 label.m global campaign, appearing in titles such as Vogue, Elle, Cosmopolitan and GQ.

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Mascolo-Tarbuck commented: “It’s so important to inspire and nurture creativity and individuality – and we’ve created to do just that. Whether its an everyday look, or a dynamic creation, we want to build a community which enables people to share everyone’s individual style. I’m so excited to use this platform as a way to finding the next star of our label.m global advertising campaign. There’s so much talent out there and we want to make sure everyone has the chance to share their inspiration with the world.”