Lancôme introduces new Middle Eastern partners

The appointments coincide with the roll-out of a new online beauty magazine

Lancôme has announced the appointment of five Middle Eastern partners and a new online beauty magazine.

Aged 19 to 30, each of the local partners has a significant social media following, and were all selected to represent a stage in a Middle Eastern woman’s life. Shahnaz Al Jumaily (@shahnazsaleem) is a university student; Zahra Lyla (@zahralyla) a young professional; Shahd Al Jumaily (@shahdaljumaily) is an engaged bride-to-be; Mthayel Al Ali (@mthayelalali ) is a new wife; and Zeina Abdalla represents motherhood (@zeinaabdalla). Each ambassador will write a monthly blog post documenting their day-to-day life for Lahazat Helwa (A Moment With) at lancome-me.co/beautymag, and will feature in Lancôme’s social media.

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