The concession is designed by Chafik Gasmi and is designed to look like an apartment
To celebrate its 80th birthday, French brand Lancôme has opened a concession in the Printemps Haussmann department store in Paris.
Measuring 47sqm and designed by Chafik Gasmi, the stand is decked out like a Paris apartment. It features a curved herringbone parquet floor; a suspended black lacquer ceiling with crystal chandeliers and huge black hanging lamps; and white walls and mouldings. Three ‘libraries’ display the Lancôme collection of perfumes, make-up and skin care, while in the centre a 4.5m-long table, topped by five mirrors, is present where customers can try the products.. . .
This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business