Lancôme’s new targeted eye care products help fight signs of ageing

The two new sku’s will join the brand’s Advanced Génefique range

L’Oréal-owned brand Lancôme has announced the release of two new targeted eye products adding to its Advanced Génefique collection.

The new Advanced Génefique Eye Cream (£42) and Advanced Génefique Youth Activating Eye Mask (£55) are designed to combat the signs of ageing, thanks to their active ingredients and probiotic-derived extracts.

According to Lancôme the formulas help elevate the skin’s epidermal structure and strengthen its barrier function.

The eye cream’s Light-Smooth technology, derived from the active and sensory properties of polysaccharide, is also said to form a protective layer over skin; this helps it stay hydrated and smooth.

Lancôme recommends using its new eye cream every day and/or night and its mask once or twice a week.

Currently the products are available exclusively from and will roll-out across the UK from 30 May.

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