Lauder kicks off EE trend

Following the wave of BB and CC creams – and even the odd DD cream – Estée Lauder is premiering the EE cream. The Enlighten Even Effect Skintone Corrector SPF 30 is part of the brand's Enlighten Skintone Correcting Collection, a regimen promising naturally glowing, even-toned skin. Based on new insight into the cycle of pigmentation, the formulas are designed to break the cycle of daily assaults and irritation which leads to hyperpigmentation and dark spots.

Estée Lauder scientists have found that night time is when dark spots, discolouration and other types of hyperpigmentation are exacerbated. At night, damage accumulated through the day (such as UV and pollution) causes natural cellular responses that can cause excess pigmentation, leading to discolouration.

Enlighten Dark Spot Correcting Serum (£50) is said to contain a powerful anti-spot ingredient and an exclusive anti-irritant compound, which boost skin's natural ability to resist the look of discolouration, while a lightweight Enlighten Even Skintone Correcting Crème (£46) contains a complex of lentil fruit, watermelon and apple to provide long lasting moisture, a Repair Optimising Technology to help skin maintain its natural renewal capabilities, and a blend of antioxidants and anti-irritants.

Finally, the EE cream (£34) is described as the first line of defence against daytime damage. It contains Baicalin, a high purity, high potency extract of Scutellaria baicalensis, which helps minimise the visible effects of irritation from pollution. The smooth, fluid cream also includes colour correcting pigments that create a more uniform tone and a blend of fine optics that add instant radiance. Enlighten Even Effect Skintone Corrector SPF 30 comes in three sheer shades. All products in the Enlighten range have a signature scent that opens with notes of apple and apricot, with a gentle white floral accord and the heart and a base of sandalwood, mosses and musk notes.

The products will be available from October.

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