Laura Mercier introduces new foundation in 30 shades

The new Flawless Lumière Radiance-Perfecting Foundation is said to improve skin’s natural luminosity while hydrating skin for up to 15 hours

Espresso and Honey shades

Colour cosmetics brand Laura Mercier has introduced a new foundation available in 30 shades.

Flawless Lumière Radiance-Perfecting Foundation (£36) has a medium to full coverage and is said to improve skin’s natural luminosity, while visibly smoothing skin and providing up to 15 hours of hydration.

Combining a blend of light-reflecting powders, crystal clear pearl, vitamin C and silver ear mushroom extract, the product plumps skin and helps diminish the appearance of fine lines and wrinkles.

Mercier founded her namesake brand after attending the Carita Beauty Institute in London, UK, and has since represented Carita as a make-up artist and teacher.

She has also worked with beauty icons Kate Moss, Celine Dion, Claudia Schiffer, Madonna, Sarah Jessica Parker, Susan Sarandon and Cindy Crawford.

Commenting on her new product launch, Mercier said: “Foundation should always fuse seamlessly with skin for the most natural look.

“I believe a woman is flawless when she looks most like herself, when her essence comes through.”

The product is available to purchase now via

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here