After making significant organisational changes in early January, Eurofragance continues to reshuffle its high-ranking positions
Eurofragance has named Laurent Mercier as its new CEO.
Mercier first joined the company as Global Business Director in 2013 and was responsible for designing and implementing its business diversification and expansion strategy.
In the new position he will implement the company’s 2020 strategic plans for profitability and growth.
He will replace the firm’s Founding Partner and CEO, Santiago Sabatés, who has been at the helm of the company since its creation in 1990.
Sabatés has now been named as President of Eurofragance and will represent the company and chair meetings of the Board of Directors.