French Haute Parfumerie brand Le Couvent des Minimes has been reinventing itself since it was bought by cosmetic laboratory Filorga from L'Occitane group in 2017.
With a new positioning as a niche yet accessible vegan fragrance brand, Le Couvent des Minimes renewed its brand image in a chic understated black & white visual universe.
Le Couvent des Minimes selected Albéa's XD11 Maximist pump for its new fragrance collections: Les Parfums Remarquables and Les Colognes Botaniques. Albéa's XD11 Maximist pump gently diffuses the delicately scented fragrance. Formulas are vegan and cruelty-free.
Albéa provides the XD11 Maximist pump for both collections, as well as Sofix (1.5ml) and Sofilux (7ml) pump for mini-products of the same name.
XD11 pump is manufactured in Albéa Le Tréport (France), the group's global centre of for fragrance pumps, samplers and mini-products.
Le Couvent des Minimes also worked with Albéa for the packaging of its body and face skincare collections. Designed for sensitive skins, formulas are made of up to 98% of naturally-sourced ingredients and are well-protected in Albéa's tube packaging.
Le Couvent des Minimes opted for a selection of laminate tubes combined with flexography printing (in 30ml and 75ml) as well as silkscreen-printed plastic tubes (in 30, 50 and 200ml.)
Albéa had the pleasure to be involved in a dozen of references, to offer the ideal packaging for various products of this very complete and highly-qualitative range: scrub, shower gel and oil, face and body creams.
These tubes are made in Albéa Argonne (France), our European centre of excellence for laminate and plastic tubes for the cosmetics and personal care.