Burberry has unveiled a campaign for its latest fragrance My Burberry Black starring actress Lily James in her first global advertising campaign.
The 27-year-old was photographed by Mario Testino under the creative direction of Burberry's Chief Creative and CEO Christopher Bailey.
James also features in a short video advert to the soundtrack of singer Duffy’s I Put A Spell On You (see below).
The fragrance is a flanker of Burberry's original My Burberry scent and is said to bottle the "sensual elements of a black Burberry trench coat against bare skin".
Notes includes jasmine flower, candied rose and peach nectar and amber patchouli.
Christopher Bailey, Chief Creative and Chief Executive Officer, Burberry, said: “I’m so delighted to have worked with the very lovely and clever Lily James on our new My Burberry campaign.
"I have admired her work for quite some time and was bowled over by her wonderful charm and her warmth when we met so it was a treat to have had the opportunity to collaborate on this shoot together.”
