Lime Crime expands Unicorn Hair dye range with eight new shades

Published: 26-Jul-2017

New colours Tweet, Cloud, Moonchild and Bubblegum Rose join the collection

Lime Crime, the US cosmetics brand, has added eight new shades to its Unicorn Hair dye collection ($16 each).

The 100% vegan, semi-permanent hair dyes offer either full coverage, with a high pigment formulation, or lighter coverage for a sheer tint and pastel effect.

In total, 21 hues are available in the collection; Several of the first 13 shades launched sold out in the first two weeks.

Lime Crime CEO and founder Doe Deere, said: “Unicorn Hair was my hair dye dream come true, and I am thrilled Lime Crime fans love it just as I do.”

New shades include: Bubblegum Rose, a bubblegum pink; Valentine, a crimson red; Aesthetic, mauve; Tweet, a ‘chick’ yellow; Mint Ice, a frosted mint; Cloud, a periwinkle blue; Kawaii, a pastel violet; and Moonchild, a pastel lavender.

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