Lip balm brand eos drives expansion with new Chief Marketing Officer

The brand hopes Soyoung Kang and her 20 years of experience will strengthen its global strategy

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Soyoung Kang

Lip balm brand eos has announced the appointment of Soyoung Kang as its new Chief Marketing Officer.

The brand hopes Kang and her 20 years of experience will drive the success of its global expansion strategy.

Eos now operates via seven international offices with a foot in 18 global markets and boasts a community of nine million fans across its social media platforms.

Co-founder and CEO Jonathan Teller said: “Soyoung’s expertise and track record reflect a unique blend of best-in-class business knowledge and practices that will fuel eos’ ongoing expansion and lead our marketing organisation to even greater success.

“We have ambitious growth objectives and we are committed to investing in the right talent and resources to get there.”

In her new role, Kang will be responsible for global brand strategy across communications and innovation.

She added: “I’m thrilled to join this dynamic organisation and work alongside eos’ leadership team that has and will continue to evolve the beauty industry.”

Kang joins the brand from retail company Bath & Body Works, where she spent ten years and served as SVP of Brand Development Merchandising for all personal care brands for two years.

“Eos was built on innovation and superior consumer experiences and I am passionate about the opportunity to lead this next exciting phase of growth and to strengthen this great band and its connection with consumers around the world,” Kang added.

Since 2017 eos has doubled its global workforce and hired several key executives.

These include Bob Murphy as General Manager of North America and other senior positions in digital, e-commerce, public relations, influencer marketing, finance and HR.

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