The opening of this commercial office is an important step to support LipoTrue’s strategic business in the EMEA cosmetic market. It reinforces LipoTrue’s presence and support and enables the company to be closer to the customers being more effective in the communication of its products and knowing our customers better.
This provides a more convenient, efficient touch-point for LipoTrue with its Italian distributor, Prodotti Gianni, and customers based in the region. The addition of this new commercial office, LipoTrue has direct representation in the main regions: HQs in Barcelona and Commercial Office in Paris, and now Italy for EMEA, subsidiary in the US for North America and the Branch office in Singapore for APAC.
Francesco Porrini, will be responsible of the LipoTrue’s Italian office, leading the business in the Italian market. Francesco has a wide experience in the cosmetics market industry, where he worked in leading companies, providing him with a deep knowledge in active ingredients and the market needs.