Lisa Gachet designs packaging for Birchbox

Designer and blogger creates box and accessories for beauty subscription service

In France, beauty box company Birchbox has collaborated with fashion designer and blogger Lisa Gachet to produce a new box for September.

Gachet, founder of fashion brand Wear Lemonade, has produced the packaging for the new box, entitled KISS (Keep It Simple, Smile). It features an effect of lipstick scribbles on white. “I wanted a bridge between fashion - the universe of Wear Lemonade - and beauty with Birchbox, so that our collaboration would be coherent, so I crayoned with my lipsticks on a big piece of paper, photographed my scribbles, copied it digitally and voilà!,” she explained.

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