With countless businesses admitting they have struggled to survive during the coronavirus crisis, one British beauty brand has gone from strength to strength – not only seeing its online sales soar but also finding the time to launch its first vegan anti-ageing cream.
Heaven Skincare founder Deborah Mitchell has put lockdown life to good use; while she wasn’t able to treat clients in her famous Shifnal salon for a number of months, instead she has driven impressive online orders across the globe and even unveiled a powerful plant-based moisturiser that has already seen record sales for the company.
Deborah’s new Nettle Venom Anti-Ageing Cream launched last month and has quickly taken the beauty industry by storm. Having spent five years investigating how to create a vegan-friendly version of her world famous Abeetoxin bee venom creams, she used her self-isolation to put the finishing touches to this innovative product.
Containing her powerful Nettatoxin, she has created her latest skincare essential using the carefully extracted sting of the common British nettle.
She has kept this newly patented ingredient a very carefully guarded secret, working tirelessly to create the most impressive vegan anti-ageing product on the market.
“I’m not one to sit around,” explains Deborah, “so for me lockdown meant doing everything possible from home to ensure Heaven continued to be a successful global business.
"It also gave me the time away from the salon and the office to really concentrate on the launch of my Nettle Venom, which has seen amazing sales figures in the first few weeks.
“Due to our appeal to a whole range of demographics – we hit every age and gender – we have acquired many new customers over the last couple of months. They may not have been able to physically walk into our salons but thanks to my daughter Ella Jane, our Marketing Director, we have continued to push our products online, through our website and social media, and have remained at the forefront of people’s minds.
“It has been vital to us that that not only have our loyal customers been able to continue to purchase their favourite products, but those new to the brand have been able to experience our bestsellers too.”
One of the areas that has seen a real increase is Heaven’s male grooming collection, with a 40% increase in sales since lockdown started.
“It seems that our male clients increase our sales through word of mouth,” says Deborah. “Many men feel more comfortable buying online and when they are impressed with their purchases – as they are with Heaven – they tell their friends about it.
“We have all needed a little affordable luxury to get us through the current crisis, and that is exactly what we are able to offer.”
You can shop the complete range of Heaven Skincare online at heavenskincare.com.