London stand alone for KIKO

The store is located on Regent Street

Italian colour cosmetics brand KIKO (Percassi Group) has opened its first stand alone store in London. Located in central London's busy Regent Street shopping strip, the 135sqm store is the brand's third retail space in the city, and joins its existing stores in Westfield White City and Westfield Stratford.

Speaking to Cosmetics Business, KIKO Creative Manager Andrea Pesce said the Regent Street site was chosen for its convenient location and heavy retail traffic. He added: “KIKO stands out from the market for its huge selection of colours and performance led products. We're not about following trends – we anticipate them. We also offer amazing quality for very accessible price points.”

Established in 1997, KIKO's comprehensive product line up includes over 1,500 make-up, skin care products and accessories. The majority of the brand's products are produced in Europe, where it currently has a network of around 600 stores.