Longer lifespans predicted to fuel anti-ageing market

As consumers live longer, the anti-ageing market is forecast to boom

With advances in medicine, increased education surrounding sanitation and improved access to health care, it’s no surprise that people today are living longer than ever before.

The average life expectancy gloablly was 71 in 2013, according to the World Health Organization (WHO), a figure that fluctuates between countries (see right). But as the mature beauty market grows in size, the demand for anti-ageing products gains pace. According to the Global Anti-Aging Products Market 2015-2019 report by Technavio, the global anti-ageing market was worth $34.57bn in 2014 and is predicted to reach a ripe figure of $50.11bn by 2019, growing at a CAGR of 7.71%.

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