Lookfantastic joins race for best 2018 Christmas advert

The beauty e-tailer is set to release a series of ‘Take Centre Stage’ advert online ads across its social media and online channels

Online beauty retailer Lookfantastic has joined the race for the best Christmas advert by releasing its ‘Take Centre Stage’ campaign video.

In conjunction with the opening of its virtual Christmas Shop, the advert will be released in a series of videos across its social media and online channels.

The video features products from brands including MAC Cosmetics, Kerastase, ghd and Bobbi Brown being used on actors preparing for a live show.

“We’re celebrating the most coveted retail shopping period of the year,” said Georgia Spencer, Head of Marketing at Lookfantastic.

“This Christmas we want to encourage customers to discover their inner show-stopper throughout the festive season as we present the finest beauty treats, gifts and exclusives.”

She added: “We’re pleased to bring our Christmas advert which champions both real people and real performers.”

Meanwhile, the e-tailer’s Christmas shop features favourite gift ideas for him and her, as well as stocking fillers and its own-brand advent calendar.

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