The new Attrape-RÍvez, meaning dream catcher, was curated by perfumer Jacques Cavallier Belletrud
Image via Instagram: @louisvuitton
Louis Vuitton has announced the release of its ninth fragrance, fronted by brand ambassador Emma Stone.
Attrape-RÍvez is an infusion of African cacao flower, peony, essence of patchouli, lychee, Turkish rose, bergamot and ginger.
The fragrance was created by Louis Vuitton French perfumer Jacques Cavallier Belletrud.
Cavallier Belletrud formulated his first fragrance at 18 years-old and has worked with Louis Vuitton for six years, four of which he spent travelling the world to create its first collection of perfumes.
To accompany the new launch, it has released a film campaign, featuring Stone and filmed by British director Sam Mendes.
The product will be sold exclusively at louisvuitton.com and is available in refillable, customisable bottles and travel cases.