Luca Dotto is the new face of Biotherm Homme


Italian swimmer is brand ambassador

Italian swimmer Luca Dotto has been named as the new face of premium skin care brand Biotherm Homme. The French brand says Dotta will be the new face of its Aquapower ultra-hydrating moisturiser.

Dotta said of his appointment: “My principle concern about my skin is to prevent it from drying out. My favourite product is Biotherm Homme Aquapower. It’s fresh and it gives me an incredible feeling of strength on the skin. I use it everyday.”

All Biotherm products contain thermal plankton – found in the mineral spring waters under the Pyrenees mountains in southern France. Aquapower is the brand’s best-selling range. It is said to contain 5,000 litres of thermal spa water in each product.

Biotherm Homme is said to be the world’s best selling male premium skin care range.

Dotta commented: “I can relate to the Biotherm ‘Live More’ ethos; each day we should strive for something exciting, something new, something that makes you feel more alive and happy. And it can vary from great achievements to recognising the importance of a simple breath.”

Dotta added: “What draws me to Biotherm Homme is the simplicity but also the practicality of its products. It makes me feel as if I was swimming, every product is inspired by water, it is my entire world.”

Dotta is due to compete in the 50m freestyle race in Rio 2016 Olympics next year. So far, he has won a total of 13 medals in various competitions. He has also modelled for Giorgio Armani in the campaign for its Acqua di Gio scent and Emporio Armani underwear.

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In his native Italy, 25-year-old Dotto is known as “swimming’s heartthrob” and “the perfect man”.