Luciano Bertinelli, CEO, Ferragamo Parfums, talks fragrance


Bertinelli speaks to Beatrix Hon in Cannes

Next year, Italy’s Ferragamo Parfums is set to release Signorina Eleganza, a new flanker which it hopes will build on the success of its blockbuster Signorina fragrance franchise.

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Overall, the year has shaped up to be very positive in all of our global markets. This is thanks to the roll-out of Signorina, which is enjoying great success globally. In 2014 we will present Signorina Eleganza, which we hope will build on the Signorina 'wave'. It's the 'luxury' version of the original, which targets the 25-35 year old market.


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