L'Oréal's latest spokesperson is model Luma Grothe, who has German, Japanese and African roots, credited for her striking looks.
“Luma’s boundless determination coupled with her remarkable deep emerald eyes have made her the fashion scene’s rising star. Her magnetic charm and unique personality are the embodiment of contemporary, multicultural beauty. We are delighted to welcome this promising young supermodel to the L’Oréal Paris family,” commented Cyril Chapuy, L’Oréal Paris Brand Global President.
Grothe has walked for designers including Burberry, Vivienne Westwood, Versace and Dsquared2 at Paris, Milan and New York fashion weeks; and has posed for famed photographers Mario Testino, Ellen Von Unwerth and Mert & Marcus.
“I am deeply honored to represent such an inspirational brand; ‘because you’re worth it’ is much more than the legendary slogan I grew up with, it’s a motto that embodies a timeless attitude that continues to resonate with my generation. L’Oréal Paris has been promoting the beauty of diversity for generations, showing women that self-confidence is the key to well being. These are the reasons why I am both thrilled and proud to officially become part of the L’Oréal Paris family,” Grothe enthused.
