The ethical beauty brand is allowing customers to wash their hands in-store without having to purchase a product
Ethical beauty brand Lush is helping curb the spread of coronavirus by offering free hand washes to consumers.
From today, visitors will be able to use the brand’s soaps and sinks in-store without being obliged to buy an item.
In a statement to Cosmetics Business Lush said: “The winter months are always a time when hand hygiene matters because coughs and colds pass around, but the current situation with the spread of the new coronavirus means that it is more important than ever that people regularly wash their hands and observe best practice.
“It is also important that people understand the full, effective routine of washing as advised by the health authorities to maximise the removal of germs.”
To date, more than 2,800 people have died from coronavirus and almost 84,000 have been diagnosed with the disease.
According to John Hopkins University, more than 36,000 consumers have recovered, from the virus globally.
Since the first case was announced at the end of 2019, the epidemic has had a widespread effect on the beauty industry.
Estée Lauder Companies had to lower its profit forecasts, while trade shows including Cosmoprof Bologna, Luxe Pack Shanghai and PCHi have been postponed.