Lush launches limited edition soap to fund ‘long and difficult’ recovery of Australia’s bushfire devastation

The brand's All The Wild Things soap will fund efforts to rescue wildlife and restore habitats across the country

Ethical beauty brand Lush is helping raise funds to rescue wildlife and restore habitats in Australia with its new philanthropic soap bar.

Proceeds from the Koala bear-shaped All The Wild Things bar soap (£5), a limited edition version of the brand’s Outback Mate soap, will be given to the Bush Animal Fund.

The soap is blended with eucalyptus oils and lemongrass.

Peta Granger, Director of Lush Australia and New Zealand, said: “The world is watching in awe at the indescribable job being done by Australia’s impressive emergency services, without whom there would be many more human and animal victims of the devastating bushfires that have ravaged our country since September 2019.

“We recognise that the road to recovery will be long and difficult.”

Meanwhile, Lush’s Ethics Director Hilary Jones added: “Across our business there has been a call from customers and staff for some way to help.

“We can only imagine the horror faced out in the bush by those who are going out searching for animal survivors amongst the estimated billion creatures killed so far in the fires.”

All The Wild Things is available in Lush stores worldwide and online.

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