British fresh cosmetics retailer is marking the launch of the latest additions to its Gorilla Perfume line with a pop-up fragrance exhibition in London. Situated at the Red Gallery in the east London area of Shoreditch, the exhibition will be held from 8 December through to 24 December.
The scents, created by Lush's head perfumer Simon Constantine, along with his father and md of Lush, Mark Constantine, will be presented at the gallery as part of a "multi-sensory extravaganza." Each fragrance will be represented through creative works including art, music and video installations, making the gallery the first in London to be dedicated to olfactory artworks, according to Lush.
There are nine new fragrances in the line, each available in six sizes priced from £10/7g to £85/92g. Stand-out fragrances include The Sun, which features notes of orange, tangerine and sandalwood, along with Furze, which blends furze, coconut and vanilla, and Devil's Nightcap, with main notes of oak moss, clary sage and ylang ylang.
Visitors to the exhibition will be able to experience retro listening booths, a video installation based on the Paranoia of the Modern Age, visual and edible art, and a light show projected onto helium balloons.
