Lush's digital art venture gives new meaning to 'spa treatment'

By Sarah Parsons | Published: 30-Oct-2017
Marketing

The British cruelty-free brand has merged the world of massage with art

You need to be a subscriber to read this article.
Click here to find out more.

Lush, the ethical brand-turned-publishing house, is now adding another string to its bow – digital art.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • Lush Cosmetics
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Sex doesn't sell to Gen Z. Can beauty move on?

Read more
Lush's cheeky aubergine bath bomb was a staple Valentine's Day launch. However, a shift in generational attitudes to sex is forcing beauty brands to rethink the romantic event

Trending Articles

  1. Cosmetics Business reveals the top 5 male grooming trends of 2024 in new report From the #looksmaxxing phenomenon and its impact on Alpha boys, to the rise of whole body deodorants, male grooming trends are evolving fast
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Bobbi Brown on life after Estée Lauder, Jones Road and beating influencers at their own game How make-up mogul Bobbi Brown bounced back with Jones Road Beauty after selling her namesake brand – which came with a tricky 25-year non-compete – and why she is ‘clapping back’ at TikTokers
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    AI influencers are disrupting beauty, but Dove takes a stance against the tech in its ads The Unilever brand has taken a stance against using generative AI in its adverts, stating the technology is one of the “biggest threats” to championing real beauty
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Exclusive: Glossier reopens UK Black Beauty Grant Programme In partnership with Black Girl Fest, the brand is looking to once again provide funding to five ‘early stage’ Black beauty founders in the UK
  5. Burberry taps Emma Mackey as face of new Goddess fragrance The Sex Education and Barbie star follows the likes of Adam Driver and Lily James as the Coty-licensed brand’s newest ambassador

Upcoming event

China Beauty Expo

22-24 May | Shanghai, China See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Sex doesn't sell to Gen Z. Can beauty move on?

Lush's cheeky aubergine bath bomb was a staple Valentine's Day launch. However, a shift in generational attitudes to sex is forcing beauty brands to rethink the romantic event
Body Care

Lush takes over London’s Outernet venue with ‘Intergalactic’ installation

The venue, located on Tottenham Court Road, is said to be home to the world’s largest LED screen
You need to be a subscriber to read this article.
Click here to find out more.
Retail

Is there still money to be made in Christmas window displays?

In today’s digital world, do holiday windows still drive important sales for beauty brands over the festive period, or is the money better spent elsewhere?
Retail

Right to Roam: Lush urges shoppers to trespass in British countryside

The beauty brand will distribute Trespass Guides via 87 stores to help consumers explore nature responsibly
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

From Barbie to Super Mario: Why Lush’s brand collaborations have been so successful

The UK beauty brand has reported phenomenal retail sales from its licensed partnerships this year and has more in the pipeline. We find out the secret to its cross-collaboration success
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Exclusive: Lush opens Barbie-themed pop-up in collaboration with Mattel

Tapping into Barbiemania, the British beauty brand’s London activation will run for six weeks and sell its limited edition Barbie X Lush collection
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

State of play: why beauty is struggling to break into gaming

Beauty-gaming collaborations have been levelling up, but do these partnerships actually increase sales and help brands reach new audiences?
Subscribe now