Luxe Pack New York to launch \'show within show\'


Luxe Promo New York will focus on creative promotional items for beauty and beverage brands

The 2014 edition of creative packaging event Luxe Pack New York will feature a new show within a show for creative promotional items for beauty and beverage brands, organiser IDICE has announced. Explaining the reasons behind the new pavilion, called Luxe Promo New York, IDICE's Nathalie Grosdidier said: “Leading executives from top brands asked us to help them find creative high end premiums and promotional items for their loyalty, gift and holiday initiatives. We really saw a need in the market that wasn’t being met.

“Brands today are doing everything they can to heighten both customer experience and satisfaction. This is a growing area and we are happy to support the beauty and beverage industries in a new way.”

Offerings of customised and standard POS merchandise, gifts with purchase, promotional gifts and other high end premiums will include items such as make-up bags, manicure sets, hair ornaments, samples, candles, soaps, massage gloves, towels, bathrobes, relaxation CDs and more.

Luxe Pack New York and Luxe Promo New York will be held on 14-15 May at Pier 92 in Manhattan.

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