Luxury packaging trends for 2015/16

Published: 23-Sep-2015

SPC asks experts for their premium beauty packaging predictions

You need to be a subscriber to read this article.
Click here to find out more.

Beauty is a truly multi-sensory sector, particularly at the luxury end of the price spectrum; the smell, skin feel and visual pay-off of a product, as well as the in-store ambiance will all influence our desire to spend, or not. And it goes without saying that packaging – the way it looks, feels and performs – is integral to the impression that a product will have on the consumer.

However, for maximum success in a crowded market, brands need to ask themselves: what does today’s consumer want from their luxury product? And how can packaging contribute? To answer these questions, SPC spoke with three industry experts: analyst Benjamin Punchard, who is Global Packaging Insights Director at Mintel; designer Stephen Bell, Executive Creative Director of Coley Porter Bell; and  Mark Devonald Smith, Sales Director Perfumery and Cosmetics at high end glass packaging company Stölzle Glass Group, for their thoughts on the state of luxury packaging today.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

You may also like