Lynx challenges male grooming stereotypes by asking #isitokforguys

Cosmetics Business speaks to Dilraj Athwal, Lynx UK Brand Manager at Unilever UK, about year two of Find Your Magic, which encourages men to embrace their individuality through the brand’s products and campaigns

Dilraj Athwal

What are Lynx’s plans for this year?

As the UK’s leading male grooming brand, we are continuing to drive innovation in the category, through our product offerings across fragrance, deodorants, body wash and styling, as well as our marketing initiatives.

As part of our ongoing Find Your Magic brand message, we recently launched our #isitokforguys campaign to . . .

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