MAC says secret to being ‘cool’ is authenticity and adaptation

In September MAC became the first beauty brand ever to rank in CoolBrands Top 20 list, joining the likes of Apple, Glastonbury, Netflix and Nike

Colour cosmetics brand MAC has officially been recognised as a ‘cool brand’ ranking in this year’s CoolBrands Top 20 list.

Karen Buglisi Weiler

Coming in 15th place, MAC shared the title of Top 20 CoolBrands 2016/17 with the likes of Apple (1), Netflix (3), Nike (5) and Google (11) – and became the first cosmetics brand ever to grace the list.

Cosmetics Business spoke to Karen Buglisi Weiler, Global Brand Presdient, MAC Cosmetics, to find out what the accolade means to the brand.

How does MAC feel to be listed in this year's CoolBrands list?
This is a huge honour and we’re delighted to be the first cosmetics brand to ever be recognised for this accolade. It's also a testament to the creativity, inspiration and innovation of our artists and our incredibly talented MAC team.

What does being ‘cool’ mean to MAC?
Keeping MAC MAC while understanding we exist in a rapidly changing world . . .

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