From retail to marketing purposes, seasonal make-up trends is a key tool for the colour cosmetic sector. But with the persistence of Instagram beauty, the consumer everlasting love for highlighter and fashion week taking its make-up usage down a notch - what does this mean for consumers visiting your counter?
Terry Barber, Director of Make-up Aristry at MAC, talks to Cosmetics Business about this season's colour cosmetics trends and what to expect in the future.
How would you describe the key look for this season?
Terry Barber
Simplicity. Simplicity is style rather than