MDMflow: How to create a cult beauty brand

Florence Adepoju, founder at MDMflow, shares how her brand went from start-up to sell-out

From shed-based start-up to best seller, Florence Adepoju, Founder of MDMflow, explains how she turned her cult lipstick brand into a serious beauty contender...

How did the MDMflow brand begin?
While studying for my BSc in Cosmetic Science at the London College of Fashion I learned all the elements of creating a cosmetic product, from the chemical and formulatory aspects up to packaging and marketing the product. In my 3rd year I completed a 12 month cosmetic marketing placement year in Antwerp, Belgium where I had the opportunity to meet formulators and raw material suppliers that I'm still in contact with. They support MDMflow with advice and resources.

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