MUA strikes retail deal with Beauty Bay

By Becky Bargh | Published: 10-Jul-2020
Retail

The affordable skin care brand is offering more than 100 products from its portfolio via the millennial-driven site


Affordable cosmetics and skin care brand MUA has landed a retail deal with millennial-driven e-commerce site Beauty Bay.

The brand has selected a curation of 148 products to feature online, including its cult best-selling Shimmer Highlighter, Matte and Satin Lipsticks and eyeshadow palettes.

MUA joins the pure-play beauty retailer's portfolio of bands across skin care, make-up, bath and body, wellness and hair care.

“This is an exciting move for us and one we’re really delighted to see launch,” said MUA’s Marketing Director, Siobhan McCarthy.

“Beauty Bay is such a dynamic and trend leading beauty retailer and we know their incredibly engaged and experimental customer base will really resonate with the MUA brand.”

She continued: “We know Beauty Bay’s customers are going to love discovering our amazingly affordable, trend-led collection of cruelty-free, 100% vegan cosmetics.”

Brands currently available on Beauty Bay include Elemis, Moon, Beached and Jeffree Star Cosmetics.

  • Companies:
  • Beauty Bay
  • MUA inc.
See more

You may also like

Retail

Florence By Mills and CeraVe crowned 2022’s hottest beauty brands

Read more
The Gen Z and dermatologist-approved beauty brands have reached peak popularity, dominating Google and Instagram searches over the past 12 months

Trending Articles

  1. LVMH’s revenue dips despite ‘remarkable growth’ from Sephora The giant’s Selective Retailing and Perfumes & Cosmetics divisions delivered strong sales despite the ‘uncertain’ economic climate
  2. Harvey Nichols names former Alexander McQueen president as new CEO Julia Goddard will take on the top role at the department store chain following Manju Malhotra’s departure last year
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Press-on nails: the beauty industry’s unexpected new power player Press-on nails have soared in popularity as a result of changing consumer tastes, with giant and niche brands alike now getting in on the action
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    What beauty can learn from the 'Sephora kids' controversy Videos complaining about the behaviour of tweens in Sephora stores have taken over social media. Retail expert Janet Milner-Walker explains the key takeaways for brands
  5. Pure Beauty Global Awards 2024 finalists announced! The Pure Beauty editorial team has announced the best in the industry, now it is up to the expert judging panel to decide the winners

Upcoming event

CCE Safety Assessment Module 3, Toxicology 2

23 April 2024 | Virtual See all

You may also like

Retail

Florence By Mills and CeraVe crowned 2022’s hottest beauty brands

The Gen Z and dermatologist-approved beauty brands have reached peak popularity, dominating Google and Instagram searches over the past 12 months
Finance

Beauty Bay ditches IPO plans as inflation burdens cosmetics market

A brand insider said the business was ‘not immune’ to the global economic volatility
Retail

MIJ Masks announces retail expansion by joining Beauty Bay

Founder Maya Jama was also the first-ever celebrity ambassador for hair care brand Aussie
Skin Care

Foreo extends customer reach with Beauty Bay retail deal

American TV personality Chrissy Teigen is an endorser for the brand
Retail

UpCircle inks retail deal with Beauty Bay

The brand joins brands including Perfect V, Illamasqua, Dr. Botanicals and bBold
Retail

DIY beauty brand Emulsion lands on Beauty Bay

The personalisation skin and hair care brand is now stocking its entire range on the e-commerce website
You need to be a subscriber to read this article.
Click here to find out more.
Retail

How to impress the Buyer at online retailer Beauty Bay

What you need to know to become one of the 10,000 UK and international brands stocked on Beauty Bay
Subscribe now