Pure Beauty

MUJI sets sights on Indian market after deregulation

Published: 19-Aug-2015

The company has signed an agreement with Mumbai-based Reliance Brands

Japanese consumer goods retailer MUJI has taken its first steps towards operating in India.

Ryohin Keikaku, which owns MUJI, recently signed a basic agreement with Mumbai-based Reliance Brands to form a joint venture with the aim of opening Muji outlets in the Republic of India. Muji began preparing for entry into the Indian market after the country’s government passed laws in 2012 enabling foreign companies to set up wholly-owned entities operating single-brand retail stores.

The agreement would see Ryohin Keikaku invest a majority share in the venture. Reliance Brands, which operates apparel and other retail businesses in India, is part of India’s largest private sector company, the Reliance Industries Group.

MUJI sells a wide variety of consumer goods including cosmetics, home fragrance and beauty accessories. Among its offering are: Cleansing Cream (£7.95) (pictured left), All In One Essence Gel (£11.95) and Mint & Cucumber Liquid Soap (£1.95-£4.95).

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