M&H Plastics – Organic beauty from the sea
Body Care | Hair Care | Packaging
Voya has relaunched its fabulous range of organic skin and hair care products into M&H tubes which uses new print technology enabling photo-realistic images to be printed directly onto the tube.
The Voya range comprises six products: Hand Crème, Body Wash, Body Buff, Body Moisturiser, Shampoo and Conditioner. Voya products consist of organic seaweed hand-harvested from the west coast of Ireland and all products have certified organic ingredients. The products are packaged in a beautiful colour palette of white, cream and coffee and all feature a striking illustration of seaweed prominently on the front creating a strong overall brand identity. The brand name Voya has been foil blocked in classic Green to complement its packaging, adding a touch of luxury.
Mark Walton of VOYA said: "Our goal is to create exceptional beauty and skincare treatments with integrity and in full harmony with nature. Based on our wonderful hand-harvested seaweed, certified organic ingredients and knowledge of the local traditions of seaweed baths and seaweed treatments, we strive to bring the full power of nature in its purest forms throughout our Voya range."
Karen Norris of M&H Plastics said: "We are delighted to have worked with VOYA on this new range of products which will look stunning on-shelf. M&H has made significant investments in its tube business and is now able to decorate a million tubes a week. We offer a complete in-house decoration service to help differentiate products and the Voya range demonstrates how a simple packaging concept can be brought to life with good use of colour and selective foil blocking."