M&H\'s potion bottle

Published: 10-Apr-2014

M&H Plastics was asked to produce unusual bottle to appeal to the bodybuilding sector

Black Knight Supplements' Medi Evil brand approached M&H Plastics to produce an unusual and highly market specific bottle, designed to appeal to the bodybuilding sector. In order to stand out among competitors, Medi Evil's Excalibur needed great design and packaging, said M&H.

The finished bottle replicates the shape of medieval potion bottles, with a natural cork closure and complementary graphics. A shrink overseal ensures the safety and hygiene elements of the product.

The Managing Director of Medi Evil, Lee Paterson, said: “M&H Plastics was able to take our brief and quickly produce a truly outstanding product that not only complements our product but allows us to achieve great sales opportunities through retailers, and a visually appealing product to assist online sales.”

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