A plan of action following the Male Grooming Market Report 2017, these points will help your business grow in the right direction
EUROPE: ACTION POINTS
Men might be less proactive when it comes to trying out new products, compared to women, but innovative NPD is crucial in driving market value growth. Specific products that address issues like hair loss or styling problems are proving successful in this segment.
According to Mintel, 46% of UK men aged 16-24 say they value the advice of beauty bloggers more than store staff. The researcher says that brands may benefit from . . .
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