Male Grooming Market Report: How can brands meet men's needs in 2017?

By Jo Allen 15-Mar-2017

As demand for male grooming products grows around the world, the industry is evolving to better understand men’s needs

The male grooming market is never dull. Over the past couple of years the segment has seen a number of firsts which demonstrate the way it is evolving and and pushing boundaries.

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Several brands, including Maybelline (L’Oréal) and CoverGirl (Coty), chose men to be the face of global make-up campaigns for the first time, while in 2015, there was...

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