Mankind brings out male grooming's distinguishing features

Published: 11-Mar-2016
Male Grooming

The online retailer offers customers more with a varied brand selection and editorial content

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Mankind is one of the UK’s leading online stores for men’s grooming products. The store is owned and operated by the successful multi-website online retailer The Hut Group since it acquired Mankind in 2011. Mankind offers over 300 masstige, premium and luxury brands. And although most of these are beauty labels, the site’s product portfolio also covers a range of other categories: fashion and accessories, fitness, nutrition and health, tech gadgets and tools and even homeware and kitchen appliances.

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With International Men's Day just a month away, Cosmetics Business finds out from Assistant Buyer, Louis Hall-Dunleavy, at men's grooming retailer Mankind how the sector is thriving during the pandemic and which male categories he's tipped to have a moment in 2021

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