Many moisturisers marketed as hypoallergenic or fragrance-free actually are not

By Sarah Parsons | Published: 8-Sep-2017

A new study has investigated the misleading marketing body care claims to warn consumers of the hidden ingredients

You need to be a subscriber to read this article.
Click here to find out more.

Moisturisers marketed as ‘fragrance-free’ or ‘hypoallergenic’ may not be living up to their labels, a new study has revealed.

The researchers at Northwestern University said consumers should not trust the claims made by skin care brands.

The US scientists tested 174 body moisturisers and discovered that almost half

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

You may also like