Marc Jacobs Beauty taps Kate Moss’ daughter Lila Moss to appear in second brand campaign

The 17-year-old will appear as the face of the luxury brand’s new collection of liquid eyeliners

Luxury beauty brand Marc Jacobs Beauty has chosen Kate Moss’ daughter Lila Moss to front its latest product campaign.

The brand tapped the 17-year-old for her first modelling deal in October last year, appearing as the face of its spring collection alongside its exclusive retail deal with Harvey Nichols.

Now, she will lead the campaign for Marc Jacobs Beauty’s new collection of liquid eyeliners.

The Highliner Liquid-Gel Eyeliners are available in seven shades, said to be flake and smudge-resistant, and last for up to 12 hours.

The waterproof formula is also designed to have a shiny finish.

Meanwhile, beauty vlogger and influencer Nikkie de Jager, best known for her YouTube channel Nikkie Tutorials, has been hired to create the looks for the campaign.

The LVMH-owned brand hired de Jager earlier this year as its Global Artistry Advisor.

The products are available exclusively from Harvey Nichols for £24.

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