Marie Claire attracts premium beauty fans through Fabled platform

Fabled by Marie Claire launched last year in the UK in partnership with online supermarket retailer Ocado

Marie Claire, the Time Inc consumer magazine brand, is attracting premium beauty fans through its new Fabled by Marie Claire beauty offering.

The website where consumers can buy beauty products is supported by a physical retail space in the West End of London, UK. Brands available include: Estée Lauder, Bobbi Brown, Urban Decay, Nars and Perricone MD.

Justine Southall, Time Inc UK’s Managing Director, Fashion & Beauty, said: “Fabled by Marie Claire is attracting premium beauty fans across the country.

Getting the magazine into their hands while they are in the Fabled by Marie Claire environment is a fantastic marketing opportunity for our print product.”

Fabled by Marie Claire launched last year in partnership with grocery retailer Ocado.

The physical store is a two-floor 7,200sqft space on Tottenham Court Walk. It marks Ocado’s second bricks-and mortar location, with its other being focused on its pet business Fetch.