Market surveillance, in which cosmetovigilance plays a crucial role, is arguably one of the most important attributes in the lifecycle management of a cosmetic product. The implementation of a successful market surveillance programme can determine, in part, the success or failure of a cosmetic product. This article will discuss the contribution that a market surveillance programme can make to the successful marketing of a cosmetic product.
Whereas cosmetovigilance is not a new concept in the regulation of cosmetic products in Europe, the cosmetic industry often does not fully exploit the benefits of a well-executed market surveillance programme. For example, in contrast to the highly regulated medicines arena, there is no explicit regulatory requirement to include quality and efficacy parameters in a cosmetic market surveillance programme. Very often, it is only when an obvious product quality issue arises, that companies start to interrogate their customer complaint data in detail. Yet, these same data can also include complementary and highly valuable consumer insight information, which is infrequently used by cosmetics companies during the product lifecycle management process.
Source: European Medicines Agency. Good Practice guide on risk minimisation and prevention of medication errors, 2015; EMA/606103/2014
Risk management
In Europe and many other countries, the principal intention of market surveillance of cosmetic products is
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