Mary Kay is official beauty sponsor of 50th Academy of Country Music Awards
Everything is bigger in Texas, as they say. Direct seller Mary Kay is hoping the old adage rings true when the 50th Academy of Country Music (ACM) Awards is broadcast live from North Texas this year, as it has partnered with the event as official beauty sponsor.
The awards show will be broadcast live from the AT&T Stadium in Arlington, Texas on 19 April on US channel CBS. Throughout the show, six Mary Kay adverts will air nationwide.
"The 50th ACM Awards is a landmark event and we're thrilled to be part of a historic country music experience at one of the biggest venues in the country in our own backyard," said Sara Friedman, Vice President of US Marketing for Mary Kay. "This platform allows us to showcase our irresistible beauty products to a national audience while providing an opportunity to engage Mary Kay's independent sales force and reach Mary Kay brand lovers, as well as new customers, through a new and different avenue."
The outdoor music event will feature multiple stages for live country music performances and a Mary Kay booth where fans will receive product samples and learn more about how to connect with an independent beauty consultant through the brand.