For International Women's Day direct seller Mary Kay will provide makeovers for women in need
In celebration of International Women's Day on 8 March, direct seller Mary Kay provided makeovers for women in need through Mary Kay's Global Day of Beauty.
Mary Kay markets worldwide took part in the event, as the beauty company kicked off its multi-month initiative with events in four US cities: Miami, Washington D.C., New York and Los Angeles. Local domestic violence survivors received a day of beauty and pampering at special events "celebrating the inner and outer beauty of women, designed to create awareness of dating abuse and domestic violence," the company said.
"Many of the women attending our Global Day of Beauty events are living in emergency housing or in transition after surviving unspeakable abuse," said Crayton Webb, Vice President of Corporate Communications and Corporate Social Responsibility for Mary Kay. "Mary Kay hopes this Day of Beauty serves as a reminder that these survivors are special, beautiful and deserve, like all women, to be treated with respect and dignity. We are honoured to begin this global initiative."
The company has a long-standing commitment to preventing and ending domestic violence. Over the past 15 years the company and its The Mary Kay Foundation has given US$50m to domestic violence prevention and awareness programs and women's shelters across the country in an effort to end the cycle of abuse. It also runs the 'Don't Look Away' campaign, which powers the US's first ever 'text for help' service - operated by loveisrespect - which provides safe and anonymous help to thousands of people each year via text.