Mastering low maintenance: A how-to guide for your customers


Your male customers can create an effortless look that will last all day long in four easy steps

Step 1: Apply sea salt spray

The E-Tautz London Men’s Collection Spring/Summer 2018 show was inspired by natural hair. Philipp Haug, International Artistic Director for Toni & Guy and label.m, says the first step is to apply sea salt spray, because it won’t make the hair look too done. “It just takes a little bit of the fluffiness away.” Fudge Urban Sea Salt, for example, has a mineral-rich formula for flexible texture.

RRP £6.99, Fudge Urban,

Step 2: Blitz with a diffuser

Sign up for your free email newsletter

Customers can wait for the spray to dry naturally but to speed things up, Haug suggests ...

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business