Mastering low maintenance: A how-to guide for your customers

Your male customers can create an effortless look that will last all day long in four easy steps

Step 1: Apply sea salt spray

The E-Tautz London Men’s Collection Spring/Summer 2018 show was inspired by natural hair. Philipp Haug, International Artistic Director for Toni & Guy and label.m, says the first step is to apply sea salt spray, because it won’t make the hair look too done. “It just takes a little bit of the fluffiness away.” Fudge Urban Sea Salt, for example, has a mineral-rich formula for flexible texture.

RRP £6.99, Fudge Urban, fudgeurban.com


Step 2: Blitz with a diffuser

Customers can wait for the spray to dry naturally but to speed things up, Haug suggests . . .

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