Matching skin and hair care claims

Published: 10-Oct-2014

Product claims made by haircare brands are increasingly aligning with those made in the skincare sector

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Product claims made by haircare brands are increasingly aligning with those made in the skincare sector, says market analyst Mintel. Claims such as ‘brightening’, ‘illuminating’, ‘moisturising’ and ‘hydrating’ are among the terms now being used by haircare manufacturers.

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