Max Factor Colour Elixir Honey Lacquer (£9.99) is described as a three-in-one lacquer innovation that offers the intense colour of a lipstick, the shine of a gloss and the soft feel of a balm.
It is said to offer multiple benefits for a sophisticated and grown up lip combined with a high definition and photo-ready look.
The lacquer is available in eight wearable shades from nudes to corals as well as pinks and reds.